The Alizeti Story

Alizeti, meaning “sunflower” in Swahili, captures the essence of this vibrant and symbolic flower, making it the perfect name for a brand dedicated to potential growth, positivity, and inspiration. Just as a sunflower turns its face toward the sun, Alizeti encourages you to focus on the light in your life—those activities, people, and thoughts that bring joy, warmth, and energy. Their rapid and towering growth with impressive heights, inspires us to pursue personal growth, andreach our highest potential.

 

Brand Story:

Alizeti transcends being just a brand; it is a tribute to the power of honouring tradition amidst era of constant change. It stands as a symbol of the beautiful results that can arise from the fusion of diverse traditions and provides a meaningful alternative for those who desire deeper values in their possessions.

 

My name is Hellen, I’m an African designer with deep love for my heritage. My story began in Kisumu, Kenya, where I was captivated by colourful traditional fabrics. As my design skills and passion grew, I wanted to share this cultural treasure with the world. My dream took me across continents, leading me to the vibrant streets of Barcelona. It was here that I found a new home, yet a piece of my heart forever remained in Africa.

 

Alizeti launch in September 2023 was the fulfilment of a long-held dream. Each Alizeti piece is more than an accessory; it’s a bridge between Africa and the world. Crafted from vibrant fabrics chosen by African artisans and hand-stitched in Barcelona, these bags celebrate and preserve cultural traditions while supporting local communities.

 

By embracing the principles behind Alizeti, you align yourself with a brand that celebrates the journey of continuous growth, the pursuit of light, and the power of positivity."